Matthew Harrison Blog

Small businesses can be a very tricky thing to operate successfully,  especially when it is done by only one single individual.  The location is obviously the biggest thing you need to decide,  you cannot have it somewhere that there is no flow of people,  you will never make any profit.  Location does not just apply to a small business,  it applies to every organization out there.   More goes into thinking about a location for a business than most people may imagine,  this is one of the most difficult parts of starting up.                                                                                               

Strategic pricing is a very focal point in running any business. Some  people do it properly, but then some people can either  over-price and under-price their products. When you under-price your product or your service, many people will come in, but you will not be making any money, basically working for free. On the other hand no customers will come in at all if the product or service is way over-priced. You have to find a good medium point when dealing with prices.

Branding is almost the most important      part of managing a business.  Without having any type of branding,  no one will ever know about your product,  whatever it may be that you are selling.                                Most people tend to put branding on the back burners and not really worry about it,  since it is a very difficult thing to do successfully.                               There are many ways that people can go about branding.  Whether it is sticking completely to social media,  or putting out signs and billboards,  all ways will work if done correctly.