Matthew Harrison Blog

I am going to talk about what most consumers want. When I say want I mean how they want to be treated, the products they want to see, and the convenience of the product.  Consumers want to see that you are making an effort to get them to see your product, with quality advertisement. Consumers also do not want it to be a difficult process to get to the product. Some companies make it an obstacle course just to get their product. No one wants to wait weeks to be able to get what they have purchased.

Focus groups are formed for every huge product planned to be released. When these groups meet, they will discuss everything there is to know about the product and go into why they think this will be a big seller. The manufacturer of the items will be able to get a very in depth idea of the things they need to improve, whether they are huge or just very minor. Without gaining the opinions of the public before something is launched, you could be setting yourself up for a big disaster when mass producing a product that will not sell.

Today I am wanting to touch on how people use natural disasters in their marketing plan. When someone sees an opportunity to seek out a group of people that they normally would not reach, they want to take advantage. Do I agree that marketers sometimes take people at their weak time? No, I do not, but when it comes down to it it can be a very smart way to run things. 

Today I will be discussing a "fringe" site that has become one of my favorite things on the internet to visit. Reddit is a very well known website now, It is where people can discuss any topic no matter what it may be. Occasionally Reddit can easily get out of hand and probably require someone to step in. It is a very resourceful website for anything you may be facing, but it can also be a very negative place that some people want nothing to do with. I personally use it to view current events and get feedback from others so I know how something political is affecting others in the country. 

As I go down the street from my place of work and my house, I tend to see so many run down and vacant buildings that people do not even care about. Most see a dump, but I see some potential for many different businesses that could grow in that one small area. For example, there is a small abandoned business complex that could easily fit maybe 3 law firms or even a couple insurance agencies. People need to try and see the potential in things without assuming it is a unrepairable dump. 

This blogbook is about a new business idea that I have recently been thinking on. My whole life I have had a passion for cars. whether is is working on them or driving them, I love everything about them. My business idea is to have a car detailing business, and one day upgrade to working on exotic cars. Although this will take some time and much work, I plan to push through and achieve this new business goal.