"Focus Groups" - Assignment 5

Focus groups are formed for every huge product planned to be released. When these groups meet, they will discuss everything there is to know about the product and go into why they think this will be a big seller. The manufacturer of the items will be able to get a very in depth idea of the things they need to improve, whether they are huge or just very minor. Without gaining the opinions of the public before something is launched, you could be setting yourself up for a big disaster when mass producing a product that will not sell.

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